The cycle of growth-peaks and valleys
Business success looks very similar across just about every sector. There will be cycles of peaks and valleys, and an eventual success or failure. Peaks of course are the successes and valleys are the lower performing periods. A key thing to note is that we aren’t calling valleys failures. Failure is the state of something ending, which is why valleys are low performing times. This same cycle applies to business. So lets look at the business cycle, what happens to a business as they go through peaks and valleys, and finally what the outcome means.
The cycle of business always starts with an idea. A founder or a founding team will have an idea and begin the process of selecting a product or service to provide to the marketplace. Then they will enter the marketplace with a combination of business functions supporting the business. Each one of them play a critical role in a business being able to handle obstacles and growth as well as overall success. It takes a business operating the front and back end to be successful in the long run and this will be clear as we examine the different peaks and valleys that a business will encounter.
In the lifecycle of a business there are many peaks and valleys before prolonged success and ultimate failure. The first peak typically is just getting open and serving their first customer. There are many businesses who…
